two canoes

the two canoes story

Mesh Gelman started Two Canoes after fine-tuning an outside-in innovation approach while running Starbucks North America Retail.

continue

What started as a need to help the core business flourish, quickly grew into a new division (Siren Ideas) within Starbucks, dedicated to moonshot innovation.

continue

After proven success, Mesh recognized this consumer-centric approach to innovation was needed by other great brands, and in 2018, Two Canoes was formally launched as an independent company.

close

We build
transformative
 business

Two Canoes is a venture development company that has a hands on approach to help business growth. We partner with the world’s top companies to ideate, innovate, and build transformative new businesses. As the world evolves and consumers expect improved experiences, we step in to create new normals. Through our passion for the consumer, we empower companies to take lead in this ever-changing consumer landscape.

Learn
More

A tailored
approach

Two Canoes efficiently creates and scales experiences customers love through a tailored approach. Our expert team helps global brands solve unmet consumer needs by developing a distinct competitive advantage in their industry. From vision to execution, we focus on creating watershed moments for our partners.

serving
the
consumer

We elevate
customer
 experiences

We advance the standard of customer experience across industries by challenging the expectation of how customers are served, and pushing the boundary of how customers are served.

Contact us

767 5th Avenue, 15th Floor
New York, NY
10153
E: hello@twocanoes.io

Get directions